Manipur joined the global celebration of World Tourism Day at Cheiraoching, Thangmeiband, Imphal West, under the theme “Tourism and Sustainable Transformation.” The state-level programme, organized by the Department of Tourism, showcased Manipur’s cultural richness through vibrant performances by various ethnic communities, highlighting both its immense tourism potential and the challenges that hinder its growth.

Chief Secretary Puneet Kumar Goel, who graced the event as chief guest, said Manipur has all the attributes to emerge as a leading tourist destination in India, citing its natural beauty, favorable climate, and unique cultural legacy. However, he acknowledged that security concerns and recent conflicts have significantly reduced tourist inflows compared to earlier years.

“Tourism thrives when visitors feel safe and assured. Strong coordination among the tourism department, tour operators, and allied sectors is essential to rebuild confidence,” Goel remarked. He also underscored the importance of sustainable tourism practices, including the formation of Destination Management Organizations, heritage conservation, community participation, and improved infrastructure. He stressed that tourism must be positioned as a driver of economic growth, youth empowerment, and cultural exchange.

Principal Secretary (Tourism) Arun Kumar Sinha pointed out that despite improvements in infrastructure and connectivity, many remote areas with rich tourism potential remain inaccessible. He emphasized that easing access through simplified local and protected area permits would be key to enhancing visitor experiences and boosting the sector.

As part of the celebration, the programme also felicitated tour operators and guides for their contributions to the development of Manipur’s tourism industry.